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Increasing Your ROI by Having a Commercial for Your Business

Wednesday, November 14, 2012

Starting or expanding a business is a risky proposition. These days, established businesses are competing fiercely for a shrinking pool of consumers' spending money as new businesses claw desperately to establish themselves as legitimate concerns. No matter how long you've been in business, there's never been a better time to increase your ROI with a professional-grade television spot from central Florida's premier commercial production company.

Your business can't survive without a cohesive marketing plan because potential customers don't actively seek out most businesses. While having your business's name, address and phone number in the local phone book and on an online directory site is a good start, it's not even close to being a complete marketing strategy. Even a conservative marketing plan that takes advantage of print media and outdoor yard-style signage leaves untold potential revenue on the table.

Don't let your business be out-muscled by inferior competitors who happen to understand the value of high-quality commercial production. To increase your visibility and boost your advertising ROI, you'll need to enlist a competent commercial filming company that understands the whims of your target audience.

While television commercials remain the best means of reaching a large captive audience, some TV spots are far more effective than others. Your business's commercial needs to be message-driven and memorable. It should include a distinct call to action that doesn't alienate the viewer with an overt sales pitch. It might even need to interface with other forms of media: For instance, many companies now use their commercials to point viewers to their social media pages. Of course, your commercial can also function as a web ad accessible through YouTube, your company's site and other online outlets.

To maximize your ROI, you'll need to accomplish all of these things simultaneously. You probably don't have the commercial filming resources to pull this off on your own.

Fortunately, Orlando's premier commercial producer stands ready to translate your vision into reality. Rapidly-growing Domino Effect Productions has produced dozens of innovative commercials, promo spots and corporate videos. Call Domino Effect today to learn more about your business's commercial production options.

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Domino Effect Productions is an Orlando video production company that provides custom & high quality commercial video production, music video production, education video production, movie trailer production, promo video production, reality show video production and more.

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