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The Importance of Viral Video Production and Quality Services

Wednesday, November 14, 2012

People always enjoy watching videos, and now they are able to do so online. Video advertising is an ideal choice for professionals that need all the publicity they can manage. Video filming is done to capture people’s attention the way that words do not. All types of clients, such as companies, individuals and non-profit organizations, can benefit from quality video advertising.

Viral video production is an effective way to get a lot of people talking in a short amount of time. More people of different ages, races, nationalities and backgrounds are using the Internet. Social media websites have millions and billions of members. The members use different tools, like chat boxes and Share buttons, to communicate with each other. They share information with each other constantly. Viral videos contain all of the elements of great viewing. There are different types of viral videos from informative to shocking. Viral video producers try their best to promote a message in the most informative and interesting way possible. The message remains relevant to the client’s objectives.

Videos can be produced for television and websites. Companies make use of online marketing to receive more exposure. The production house develops the ad, and the marketer develops the campaign. Both types of companies work to create a good amount of overnight promotion. Online ad campaigns have been proven to be more effective than traditional ones. Videos will never go out of style, so the marketing efforts must be considered.

A benefit of using a professional service is that customers do not have to become overly concerned. Video producers have worked with a long line of customers and demands. Videos and films are not easy to make. However, reliable companies know how to create flawless productions from beginning to end. Clients are guided through the process so that no key points are missed. In the end, they have the ideal video production and marketing product.

Increasing Your ROI by Having a Commercial for Your Business

Wednesday, November 14, 2012

Starting or expanding a business is a risky proposition. These days, established businesses are competing fiercely for a shrinking pool of consumers' spending money as new businesses claw desperately to establish themselves as legitimate concerns. No matter how long you've been in business, there's never been a better time to increase your ROI with a professional-grade television spot from central Florida's premier commercial production company.

Your business can't survive without a cohesive marketing plan because potential customers don't actively seek out most businesses. While having your business's name, address and phone number in the local phone book and on an online directory site is a good start, it's not even close to being a complete marketing strategy. Even a conservative marketing plan that takes advantage of print media and outdoor yard-style signage leaves untold potential revenue on the table.

Don't let your business be out-muscled by inferior competitors who happen to understand the value of high-quality commercial production. To increase your visibility and boost your advertising ROI, you'll need to enlist a competent commercial filming company that understands the whims of your target audience.

While television commercials remain the best means of reaching a large captive audience, some TV spots are far more effective than others. Your business's commercial needs to be message-driven and memorable. It should include a distinct call to action that doesn't alienate the viewer with an overt sales pitch. It might even need to interface with other forms of media: For instance, many companies now use their commercials to point viewers to their social media pages. Of course, your commercial can also function as a web ad accessible through YouTube, your company's site and other online outlets.

To maximize your ROI, you'll need to accomplish all of these things simultaneously. You probably don't have the commercial filming resources to pull this off on your own.

Fortunately, Orlando's premier commercial producer stands ready to translate your vision into reality. Rapidly-growing Domino Effect Productions has produced dozens of innovative commercials, promo spots and corporate videos. Call Domino Effect today to learn more about your business's commercial production options.

Domino Effect Productions and an Atlanta Reality Show Sizzle

Wednesday, October 03, 2012

Domino Effect Productions of Orlando, Florida announced the completion of a new reality show sizzle in Atlanta for entrepreneur and music producer Travis Morgan and screenwriter Siddeeqah Perryman. Continue Reading…

Choosing The Best Video Production Company

Thursday, September 06, 2012

A corporate video production company can be used for a wide variety of purposes. High quality commercials, training videos, promotional films and more can all be created by a competent group of professionals. When choosing a corporate video production company to hire, it is important to keep in mind that not all are created equal. Experience is the defining factor that sets great production companies apart from their "good" alternatives. Domino Effect Productions, a viral video production company based out of Orlando, Florida, is eager to provide the best quality video productions possible.

Currently, Domino Effect Productions consists of two producers with a knack for creating dynamic, unique and creative collaborations. Domino Effect understands that their young and ambitious company can't complete a cohesive and professional product alone. Thus, they actively work with other production companies in order to complete a wide variety of projects than span across multiple genres, from music videos to reality TV shows.

This production company understands the importance of thinking outside the box. Engaging material and the implementation of innovation is vital for success in today's competitive world. Domino Effect Productions does its best to work with brilliant minds, while focusing their productions on a wide variety social cultural issues.

Breakthrough final products don't require an over the top budget. Domino Effect Productions works with award winning video producers that are highly respected in their field. In order to create a fabulous production, it is vital that every detail is scrutinized and modified to the point of perfection. Lighting, scripting, sets, acting and editing - every aspect is executed in a professional manner when Domino Effect Productions is in charge.

High quality equipment is of the up-most necessity. To compete in today's industry, it is vital to use nothing but top of the line recording tools, video editing software and the like. A brilliant film concept can fail miserably if it isn't captured in a professional manner.

Yes, creativity and technical aspects are very important, but there is one component of every successful video production job that must not be ignored - the customer's opinion. Domino Effect Productions involves their clients in every step of the process and values all input. There are few things more you can ask from a humble video production company - Domino Effect Productions is about as good as it gets.

Video Marketing is Smart Marketing

Monday, June 18, 2012

No one is saying to ditch the latest print, TV, and radio ads being pitched to you from your marketing team or outside marketing firm. As long as they are getting you the desired results - sales, sales and more sales - there's no reason to cut corners on this part of your advertising budget. However, you would do well to sit down with this brain trust and ask them to build another leg of the stool so to speak; a video marketing plan.

With online viewers having much greater access to streaming video at all times due to the influx of the Smart phone and iPad, using video marketing makes more sense now than ever. Viewers can now access videos from their personal computers, and are doing so in record numbers, from remote locations on their Smart devices, and now on Smart TV's, which allows the viewer to control everything on the screen. Web sites that are pitching a product with a short video ad detailing the positive aspects and uses for the item are 60% more likely to get a viewer to click on the video than they are of getting that visitor to read a text explanation of the product. And what really drives the point home is that these viewers are also very likely to view the video from beginning to end.

A recent study by an online marketing company that analyzes this industry noted that most online video viewers watch in-stream video ads from start to finish. The company analyzed more than one million impressions and found that 70% of the ads had been played all the way through and that 75% of them were played three-quarters through. The media marketing company went on to say that the study reinforces the strength of the video ad to get the word out about a particular product. When it comes to brand building, video marketing is a strong tool to say the least. The data also suggest that the average click through rate for banners is considerably less than that for in-stream video.

Another marketing consulting firm doing similar studies on video marketing also concluded that rich media and in-stream ads delivered the best results and highest conversion rates across all media, including TV, newspaper, magazines, billboards, airports, and online.

In developing a video marketing campaign as part of your overall marketing strategy you are making it easier and simpler for the viewer to hear the message you are trying to convey. They just click, sit back, and absorb the content that your marketing team has developed to pitch your product, service, or organization. The easier you make it for them, the better chance your message has of reaching its intended target.

Your video marketing plan is also a great opportunity to use this medium to build a relationship with your audience by creating a series of these videos, highlighting more aspects about you and the product or service you are pitching. From simply talking about the product to having demonstrations, testimonials, and support videos, you are building a custom tailored marketing plan that will reach your audience in ways that no TV spot or print ad could ever hope to. 

Marketing videos also give your advertising and sales team another tool to work with when they are brainstorming. Many very sound, sensible, and catchy marketing bits just won't work all that well in print ads, on TV, or on the radio but work very well given the tremendous latitude you have in producing your own video marketing spots. This also applies to working with the members of your sales team, who will no doubt come up with more uses for these videos than you ever considered.  

Mickey and Minnie Not The Only Stars in Orlando

Monday, April 09, 2012

Orlando, Florida is synonymous with Disney World, SeaWorld, golfing junkets, and some of the most lavish conventions in the world. The city grew up with the growth of the American icon that is Disney and since then has seen multiple tourist and theme park-based industries establish a foothold in this oasis in central Florida. Perhaps not nearly as well-known however, is that Orlando is home to a large, growing, and vibrant video, television and film production industry that is getting quite a bit of attention from some of the bigger names in the business.

The video, film and TV production business in Orlando has a few unique advantages going for it, all of which have helped to spur the phenomenal growth in this industry. For one thing, the Orlando video, film and TV industry has a talented, trained, and experienced workforce to draw from when building their various technical production crews. The fact that so many other related businesses entities such as Disney, Universal, and SeaWorld, are already rooted in Orlando provides the video and TV industry with a training ground and graduation destination for them when hiring and building a reputation for having highly skilled workers and technicians. Another of the many reasons for the growth of video, TV and film business in Orlando is the incredibly desirable climate that lends itself to year-round filming capabilities.

Orlando also enjoys its share of high-tech resources boasting state-of-the-art soundstages and a huge and still growing digital media sector that supports growth in the highly technical world that is the modern film and TV industry. The number of digital media companies now working in Orlando is said to be over 3,000, which is a testament to the strong technological foundation and subsequent growth of the digital media industry in Orlando.

A recent report commissioned by the Florida High-Tech Corridor Council and overseen by the Metro Orlando Film and Entertainment Commission along with New York City consulting firm PWC Consulting identified three main sectors of the industry that have contributed to the growth of the digital media industry in Orlando. They are modeling, simulation, and training technologies, the film and entertainment industry, and the theme parks and tourist attractions in Orlando.

In addition to digital media, Orlando, like many other metro areas of Florida, is also a strong and growing center for other aspects of TV and film production. From feature film and filmed TV shows and made-for-TV movies to music videos, and commercials, Orlando has become one of the largest entertainment producers in the United States. These productions have also led to the incredible growth seen in other aspects of the industry known as post-production services such as film editing, film and tape transfers, titling and subtitling, credits, closed captioning computer-produced graphics, animation, and special effects.

Independent film makers in and around the Orlando and larger Florida market are also making their mark in the industry. These smaller production outfits have benefited tremendously by the rapid spread of affordable technology making lower budget independent films much more significant and has ignited a fire in many aspiring young film makers in the area. The independent film industry in Florida works for a variety of clients including government agencies, corporations, as well as collaborations with other larger, more well-established TV and film studios in Florida.

While Mickey and Minnie will always be the stars in  Orlando, a well-deserved honor no doubt, there are many other entertainment stars in the area and the growing video, film and TV production industry is one of them. Given a host of unique advantages and benefits from being located in Orlando, the industry will continue to thrive and take its place among the top media production centers in the U.S.  

Domino Effect Productions is an Orlando video production company that provides custom & high quality commercial video production, music video production, education video production, movie trailer production, promo video production, reality show video production and more.

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